A Product Design Process

Many teams and companies have processes for design. In my experience it always depends most on what works for a team. Here is my take.

The Process — How to Do Product Design overview
Step 1 — Gather data about how things are now
Step 2 — Create an emotional connection between team and users
Step 3 — Build, simplify and optimize. Repeat.
Step 4 — Get the results about your product's value
Process summary